Catch this (fish)

I know I am playing into the hands of two commercial enterprises, one of which I patronize (with pleasure!) and one of which I know hardly at all. By repeating this, I am helping them go viral, but I think they deserve it because of the creativity they show. Here's the letter:

Hi Paul,

Our client, Legal Sea Foods Restaurants, wanted to spread the word that no one has fresher fish than they have.

We wanted to do something unexpected that makes the point and gets some buzz going.

As one of their restaurants is adjacent to the Boston Aquarium, we opportunistically placed a sign for the restaurant right next to the direction signage to the aquarium.

We made these signs and actually put them up.

Yes, a bit of a stunt, but strategically right on the money. That's the kind of work we like to do.

Best,

Kristen Czyzak
DeVito/Verdi
New York, NY